In partnership with Ascend Wellness Holdings, Written Pictures crafted a bold visual identity and packaging system for Royale Cannabis. A new line of strain-based smokeables that doesn’t play by dispensary rules.

Cultivated in the grow. Crowned on the streets. Each top-shelf strain paired with custom artwork reflecting its genetics, aroma, and effects. A pheno-first approach that translated cultivation credibility into shelf presence and helped drive a 6% increase in vertical sales.