With Gen Z turning away from booze brands that all look and sound the same, Portland-based brewer Deschutes asked us to help them make something that would blow the category wide open.

So, we created PartyBomb from the can up — a real-fruit, light-fizz, big-personality throwback inspired by late-’80s nostalgia. This isn’t your dad’s hard drink.

It’s liquid nostalgia. Loud, juicy, and unapologetically extra. Grab a can. Pop the tab. Bombs away.