Once a forgettable value brand, Simply Herb needed an identity with a point of view. Something honest, loud, and a little offbeat.

We answered with Keep It Weird, a full brand refresh that turned an afterthought into an anthem.

No polish. No ego. No price gouge. Just good weed for the broke geniuses, the couch philosophers, and the thrift-store stylists keeping it weird one bowl at a time.